CASTROVILLE, CA - If you have been reading ANUK’s coverage of Ocean Mist® Farms, following the expansion of its Roastables Ready-to-Roast kits line since the second phase launch in March 2025, your chance to experience them in person is rapidly approaching.
Building on the success of Phase 1 of these popular offerings, Phase 2 of this launch introduced premium washed and trimmed cauliflower and broccoli florets in four new unique flavors—all of which will be prepared and served booth-side at IFPA’s Global Fresh Produce & Floral Show, booth #3261.
“With their craveable flavors, and quick cook time—just 15–20 minutes—these kits make it simple to create a nutritious, flavor-packed side dish or easily elevate into a main course with the addition of a favorite protein. Just heat, toss, roast, and enjoy!” Communications Manager Lori Bigras shared.
The latest flavors include:
- Zesty Herb with Broccoli florets
- Sweet Teriyaki with Broccoli florets
- Parmesan & Black Pepper with Cauliflower florets
- Spicy Buffalo with Cauliflower florets
The additional flavors build on new kits introduced as the growers’ latest innovation at the IFPA Global Produce & Floral Show in Atlanta, Georgia, last year, joining chef-crafted flavors such as Sweet Sesame, Lemon Caesar, and Sun-Dried Tomato.
Just two months after their debut, Roastables earned the prestigious Joe Nucci Innovation Award—an honor celebrating the best product innovation in service of expanding fresh fruit and vegetable consumption.
“This award affirmed both the successful launch of Roastables and the line’s alignment with today’s consumer demand for nutritious, on-trend meal solutions,” Lori noted. “Beyond nutrition and convenience, the flavors are what truly set these value-added meal solutions apart. One of Ocean Mist’s primary goals was to craft distinctive dishes that bring the indulgent taste of fine dining into the home kitchen—while still being quick and easy to prepare.”
To achieve that, Ocean Mist partnered with a San Francisco, California-based culinary team to create the unique, chef-inspired flavor profiles featured across both phases of the Roastables line—now seven items strong!
And there is much more to both reflect on and look forward to when visiting the legacy California grower.
“Ocean Mist Farms commemorated its 100th anniversary last year, kicking off a new era of innovation while continuing our legacy of delivering a full line of premium fresh vegetables—along with our pièce de résistance: Gold Standard artichokes,” Lori reflected.
Looking ahead, she shared that Ocean Mist Farms is developing additional first-of-their-kind innovations designed to resonate with consumers.
“Building on our legacy of excellence and commitment to innovation, Ocean Mist Farms will continue to shape the future of fresh meal solutions—redefining what convenient, nutritious, and fresh truly mean,” Lori concluded.
You can personally meet with Lori and the Ocean Mist Farms team to find out more by visiting booth #3261 in Anaheim, California, in just a few weeks—October 16–18.
Companies in this Story
Ocean Mist® Farms
Ocean Mist Farms, a fourth-generation family-owned business in Castroville, CA. and the largest grower of fresh…
