Mission Produce® Showcases Global Avocado and Mango Leadership at Fruit Attraction; Paul Frowde Details

OXNARD, CA - Mission Produce, Inc. a world leader in sourcing, producing, and distributing fresh Hass avocados, announced its global team from the UK, Europe, the U.S. and Peru will showcase the World's Finest Avocados™ and Mangos at the Fruit Attraction Trade Show in Madrid, Spain, from Sept. 30 – Oct. 2, 2025.

“Mission Produce is the go-to supplier for high-quality avocados and mangos in the Europe and UK markets due to our world-class standard of quality and reliability,” said Paul Frowde, Managing Director, Mission Produce Europe & UK, in a press release. “Our global network continues to expand, and our industry-leading ripening continues to advance, strengthening our ability to deliver a reliable, year-round supply of ripe fruit.”

This year, Mission Produce inaugurated a state-of-the-art packinghouse in Guatemala, complementing the Company’s more than 700 hectares of vertically integrated avocado groves in the country.¹ As avocado supply transitions from Peru to Guatemala, the Company is using its new facility to enhance quality control at the source, streamline shipments, and elevate customer service.

In the coming months, avocado supply to Europe and the UK will be coming from Guatemala, Colombia,
the Dominican Republic, South Africa, and Morocco. Mango supply will primarily come from Brazil, featuring the Palmer, Kent, and Osteen varieties. Mission Produce’s global network consists of 21+ growing regions, 5 of which are vertically integrated.

“Beyond supply, we have the ripening expertise to drive demand for ripe-and-ready avocados and mangos at retail, enabling us to provide a distinguished level of service to our customers,” added Frowde. “Our dedicated Ripe Masters ripen fruit perfectly to specification, no matter the season– this is a game changer for both avocados and mangos in Europe and the UK.”

Mission’s industry-leading ripening programs are backed by 40 years of expertise and leverage a data-driven approach to create the optimal ripening environment for fruit from every origin. In the UK market specifically, the Company’s innovative Mission Control ripening technology has improved quality consistency for avocados by up to 38%, setting a new standard for ripe avocados in the market.²

Mission Produce will be at Fruit Attraction at booth #4C16 in Pavilion 4. For more information or to schedule a meeting, contact:

• the U.S. team at [email protected],
• the Europe team at [email protected],
• and the UK team at [email protected].

<sup>1. As of October 2024
2. According to a commercial trial comparing avocados from Mexico, Colombia, and Peru, when ripened with Mission Control versus a Standard Ripening Room at Mission Produce’s forward distribution center in Dartford, England. September-December 2023.</sup>