EMMAUS, PA - What’s in a name? For SweeTango®, it’s everything. The sweet, zesty apple with a limited but powerful season is known for getting shoppers to step up to produce aisles. Now, at IFPA Global Produce & Floral Show, it’s preparing to stop people in their tracks to grab a partner and step in time to the expressive tango rhythms.
Tango takes over at the IFPA Global Show.
On Friday, Oct. 17, and Saturday, Oct. 18, the SweeTango activation station will turn the show floor to a dance floor, proving it knows how to move both shoppers, retail and produce industry. On location, there will be live Argentine tango performances and lessons, led by professional instructors from DanceHub of Long Beach, California. It’s a full dance experience that’s open to all attendees, just outside the Anaheim Convention Center’s north halls.
All at IFPA Global Show are invited to stop by and see the tango performed by experts—and to take the floor themselves. From the salida, to the molinete, to the ocho, they’ll leave the show with a new favorite apple, plus some authentic dance moves that will steal the show during a night on the town.
This apple moves people.
Available only from September through early Spring depending on your area, SweeTango is an apple that creates limited-time buzz and tremendous shopper excitement. When this variety hits shelves, customers step out, and its quality keeps shoppers coming back.
According to Ad Age, apple is one of the fastest-growing fall flavors nationwide, outpacing pumpkin’s popularity in 18 states. SweeTango gives retailers an exciting way to tap into apple season with a variety that commands attention. It’s fresh, innovative and here for only a short time.
“This is an exciting time for apples, and SweeTango captures curiosity and generates buzz wherever it goes,” said Jennifer Miller, Executive Director of Next Big Thing, in the recent release. “At the IFPA Global Produce & Floral Show, we want people to see, taste, and feel the energy of a variety that defines the Fall. And yes, even dance a little.”
Where to Find SweeTango at IFPA
Taste the apple and try a few dance steps at the SweeTango activation station, located just outside the Anaheim Convention Center North Halls on Friday and Saturday.
Attendees can also connect with SweeTango Sales Desk Partners on the show floor to secure SweeTango programs for the season:
- Applewood Fresh Growers – Booth 1897 (applewoodfresh.com)
- Fowler Farms – Booth 3367 (fowlerfarms.com)
- New York Apple Sales – Booth 969 (yesapples.com)
- Stemilt Growers LLC – Booth 2847 (stemilt.com)
For more information, visit SweeTango.com.
