Mucci Farms' Emily Murracas Discusses Global Produce & Floral Show 2025 Showcase

ONTARIO, CANADA - At the International Fresh Produce Association’s Global Produce & Floral Show, Mucci Farms aims to highlight the enhanced flavor and quality of its products, demonstrate their consumer appeal, and communicate the benefits they bring to retailers.

“Our goals for the show are to introduce and showcase our new and improved products, such as Cherto™, directly to the industry and our retail partners,” Emily Murracas, Director of Marketing, told me. “Additionally, we want to continue to build relationships, generate excitement around our new varieties and packaging options, and gather real-time feedback from attendees to inform future launches. We are also aiming to communicate that our partnership with Cox Farms and BrightFarms will only strengthen our offerings for retailers as a result of an increased network of supply between our companies. Check out our shared offerings at the Cox Farms Family of Businesses Booth #1485.”

At the show, Mucci Farms will be showcasing the following items:

• Main Fresh Ideas – Cherto™ Cherry Tomatoes On-The-Vine
  • Mucci Farms is excited to introduce its new and improved Cherto™ Cherry Tomatoes On-The-Vine! Cherto™ is now a vibrant trio of red, brown, and orange tomatoes that prove that the best things really do come in every color. In addition to adding more colors to the lineup, Mucci has enhanced its already iconic Cherto™ tomato with a new look, new flavor, and new expanded varieties. Cherto is aesthetically beautiful, offers a higher BRIX reading for consistent sweetness, and is available in both 12 oz and club pack formats—benefits that will please consumers while driving value for retailers. Attendees may discover the new taste of Cherto™ Cherry Tomatoes On-The-Vine by heading over to the Sampling Station.
• On-The-Go – Snacking Line Refresh
  • Mucci Farms is looking forward to unveiling its refreshed snacking line packaging, representing an evolutionary step forward for this category. The key to this refresh was maintaining the recognizable premium look that consumers know while introducing a brighter, more vibrant presence on shelf. Using retailer and consumer feedback, Mucci’s creative design team simplified layouts with larger, bolder elements to deliver stronger impact. Updated recipe imagery features fresh, appetizer-inspired ideas to bring a playful, engaging energy to the brand. The redesign achieves a modern, cohesive look that allows the entire lineup to ‘pop’ on store shelves.

• Packaging Innovations – Paper Top Seal
  • Mucci’s award-winning Paper Top Seal package is now available across its entire snacking lineup. The Paper Top Seal package, an innovative amendment to an existing container, reduces plastic and maintains the integrity of the original package while including the newly redesigned high-impact graphics for merchandising appeal. Paper Top Seal replaces the plastic lidding film with a paper film, allowing the PET tray and lid to be 100 percent fully recyclable. This reinforces Mucci’s commitment to sustainability and also helps consumers maximize shelf-life, ultimately limiting their trips to the grocery store.
• Certified Organic – Organic Sun Drops
  • Most recently recognized by CPMA for Best Organic Product, Mucci’s award-winning Sun Drops™ Grape Tomatoes are making their appearance at IFPA as an organic offering! These naturally grown, bite-sized tomatoes are packed full of sweet flavour, making them great for salads, grilling, and kabobs.

“Visitors to our booth can expect to see all our new product offerings, packaging, as well as real-time product tasting and sampling with our chef in the booth. In addition to showing these exciting products, we look forward to welcoming attendees to our booth with the Cox Farms Family of Businesses. Cox Farms is committed to delivering more value to retailers through our shared vision, innovation, and collaboration,” Emily added.

To get a closer look at all Mucci Farms has to offer, be sure to stop by the Cox Farms Booth #4185 at the show!