VALENCIA, CA - Double-digit growth, creative merchandising tools, and more are headlining Sunkist Growers' advantageous Cali™ Mandarin program. In a recent exclusive Shop Talk interview, Cassie Howard, Senior Director of Category Management and Marketing, shared why excitement is building around the program.
“We’ve seen double-digit growth with our retail partners,” Cassie explained in the video. “We’re excited to continue that program this year with our new merchandising bin, which is part of our Sunny Days program.”
The merchandising strategy centers on bright, colorful displays that highlight the Cali branding. This emphasis on visual appeal is already resonating with shoppers. According to Cassie, more than 92 percent of consumers said they would recommend Sunkist Cali Mandarins to friends and family.
With a mild summer setting the stage for a strong crop, the season is shaping up to deliver exceptional quality and supply, including a robust organic offering.
Beyond strong in-store presentation, the program is also designed to support retailers through strategic promotions and supply reliability.
“We’re starting a really good, strong program here in the early part of November to get going,” Cassie noted, emphasizing the brand’s readiness to meet consumer and retail demand.
To hear more insights from Cassie Howard and see the full conversation, watch the complete Shop Talk video above.
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Sunkist®
Sunkist is an agricultural cooperative entirely owned by and operated for the California and Arizona citrus growers who…
