Alán Aguirre Camou of Divine Flavor Discusses Best Practices for Stellar Winter Program

NOGALES, AZ - Divine Flavor’s winter season is underway. With numerous commodities across its portfolio, the supplier employs several best practices to ensure winter crops are ready for its retail partners.

“Because winter climates vary sharply across their regions—from the dryness of Sonora to the humidity of Jalisco—Divine Flavor views winter production as a scientific process, requiring daily evaluation of plant responses and environmental patterns,” Alán Aguirre Camou, Chief Marketing Officer, explained. “This approach ensures that winter-grown fruit maintains the flavor, consistency, and eating quality consumers expect.”

According to Alán, Divine Flavor prioritizes several best practices across its winter operations, including:

• Responsible water management, tailored to the unique needs of each growing environment
• Efficient labor utilization, an essential consideration during winter staffing challenges
• Strict quality assurance, ensuring winter fruit matches the company’s high standards year-round
• Region-specific agronomic practices, such as adjusting pruning, nutrient management, and plant care depending on the climate
• Close monitoring of plant behavior, ensuring optimal nutrient absorption and flavor development

With these practices in place, Divine Flavor can offer retailers a solid, consistent supply across key categories as the company moves through winter and into early spring.

“The full hot-house vegetable program will be in place throughout the season, featuring reliable availability of bell peppers, hot peppers, tomatoes, cucumbers, and squash. Melons—including mini watermelons, watermelons, and cantaloupe—will continue to strengthen as Sonora advances toward the spring harvest window,” Alán said. “In the grape category, Divine Flavor will continue offering a strong assortment of specialty and premium varieties from Peru and Chile. Retailers can expect programs of Honey Pearl, Candy Hearts, Cotton Candy, Autumn Crisp, and other high-labor varieties through early spring, with additional availability as the season transitions into Mexico later in the year.”

Anticipating steady volumes, excellent quality, and continued innovation, Divine Flavor believes it can best position retailers for successful winter and early spring merchandising across multiple categories.