Chelan Fresh's Mac Riggan Discusses National Pear Month

CHELAN, WA - The start of December also marks the start of National Pear Month, bringing unique seasonal opportunities to retail and foodservice. To hear what Chelan Fresh has in store this month, I got in touch with Mac Riggan, Vice President of Sales and Business Development.

“We are incentivizing retailers to build large Bosc pear displays to reflect the promotable volume of the variety this season. Large store displays draw consumers to the product, and sales follow,” Mac began telling me.

Chelan Fresh sets its pear program apart by offering unique varieties like Concorde, Taylors Gold, and nine varieties of organic Asian pears. All of the pears are sold under the Joyfully Grown™ brand that gives consumers a connection to the multi-generational growers who are passionate about the planet, the people, and the food they produce.

“Pears of all varieties are so versatile for more than just eating out of hand. They are great for holiday charcuterie boards, salads, and desserts,” Mac explained. “Foodservice operators can diversify their menus, while retailers can employ cross-merchandising strategies that make pears shine.”

The Joyfully Grown website offers a wonderful assortment of recipes and uses for pears, providing inspiration for buyers and consumers alike.

As National Pear Month gets underway, ANUK will be here with more insights.