MOUNT KISCO, NY - Direct Source Marketing’s™ principle is simple: execution. Since 2008, the company has built its business acumen on reliability, follow-up, and accountability—values that have become less common in an increasingly transactional produce landscape.
“We are very proud and work very hard for our customers to ensure that we are a trusted go-to import resource for fruit from November through April,” says President and Founder Ira Greenstein.
Direct Source’s strength begins with its investment in farming. The company owns and operates and has direct investment and financial support in table grape vineyards in Peru and Chile, as well as in strawberry fields in California. This vertical structure is built for us to be able to deliver on commitments by controlling our supply chain and delivering the kind of visual impact and eating experience that builds loyalty and repeat purchases.
Direct Source farms more than 400 acres of Sun World varieties in Peru, with AUTUMNCRISP® and RUBY RUSH® as their flagship table grape brands. Through our farming effort of focusing on quality, flavor, texture, and berry size, Direct Source Marketing™ has been recognized for the last three years as one of Sun World’s Best-in-Class growers, importers, and marketers, underscoring its long-term commitment to excellence.
The majority of our grapes imported from Peru are packed in our Direct Source Marketing™ label and bag under strict guidelines ensuring our customers receive one box, one label, one consistent high-quality pack.
While farming anchors the business, customer relationships define it. Direct Source Marketing™ operates with the principles on which the company was founded—direct customer relationships, transparency, and delivering on commitments. This relationship-driven approach has helped the company cultivate strong collaboration with our growers, our logistics professionals, and our retail customers in executing programs. We strive to add value to our relationships.
As the industry evolves, Direct Source sees its greatest opportunity in keeping true to these core principles: farming for quality; treating customers like partners, opening up new markets on the West Coast, and delivering on every commitment with reliability and execution. Whether supplying premium Sun World grapes, imported flavorful cherries, plump blueberries, or sweet strawberries, Direct Source Marketing™ remains focused on the fundamentals that matter most—communication, problem solving, and execution.
