SunFed's JC Myers Shares Mexico Crop Update

RIO RICO, AZ - From zucchini to eggplant, bell peppers, and beyond, promotional opportunities are on the horizon as SunFed continues to wield the strength of its dynamic portfolio. The supplier is currently helping retailers meet multi-category demand with its lineup of zucchini, calabacita, yellow squash, cucumbers, eggplant, green beans, and tomatoes, along with a full lineup of organic offerings.

“Mother Nature wasn’t too kind to us in early October, but since mid-November, it’s been steady supplies of SunFed Perfect Produce,” shared JC Myers, SunFed’s Vice President of Sales and Marketing. ”There are going to be excellent promotional opportunities for zucchini, eggplant, slicing cucumbers, and green bell peppers from December to March.”

This time of year, SunFed’s production comes from Sonora, Sinaloa, and Central Mexico.

As promotional opportunities rise across these categories, JC advises retailers to take advantage of industry messaging, such as the Foundation for Fresh Produce’s Have A Plant® and USDA’s My Plate, which promote increased consumption of fresh fruits and vegetables.

“Build big colorful displays—old school stack it high, and watch it fly!” JC advises.

As 2026 nears, SunFed is excited to be a Platinum Sponsor for the Southwest International Produce Expo (SWIPE) in January, connecting with industry members from across the United States, Canada, and Mexico.

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