TRAVERSE CITY, MI - Shoppers preparing for the holidays want consistency. Of product, of taste, of supply… You name it, those outlining holiday meal plans are expecting it. North Bay Produce knows how important it is to exceed consumer expectations, and the company’s RĖSERVE® label is a premium example of this dedication.
To learn more about how the label sets new standards for berries in the industry, I turned to Paul Driscoll, Director of Business Development, who also clued me in on ways to make the company’s berries pop this holiday season.
“Receiving the Superior Taste Award for our RĖSERVE ERANDY® Blackberries was a validating moment,” Paul tells me, recalling the prestigious recognition from earlier this year. “It led us to double down on genetics and the varietal transitions that are taking place across the category."
North Bay Produce is proud to be setting new standards for premium fruit in the berry category, and its RĖSERVE ERANDY Blackberries are a great example. They are recognizable by their sleek packaging, large size, and exceptional texture and flavor.
“Consumers have several choices about where to spend their money. With such an incredible assortment of fresh fruits and vegetables available, we’re focused on thrilling them with incredible eating experiences that lead to repeat purchases,” Paul adds. “This primary goal of creating experiences is a cornerstone of our varietal development in the berry category.”
With creating experiences in mind, I next ask Paul how the label should be highlighted for holiday promotions.
“Stack it high and let it fly!” Paul emphasizes. “Big, beautiful displays of RESERVE berries are a merchandising must for the holiday season! Providing holiday shoppers with fruit that will wow their guests, RESERVE berries included, is a great addition to any season."
Whether it be a bowl full of luscious blackberries, a breakfast topping, an accent to a holiday baking project, or as a component in a festive cocktail, shoppers will find many ways to enjoy!”
AndNowUKnow will continue to cover news across the industry, so stay tuned!
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North Bay Produce
North Bay Produce offers a year-round supply of our core commodities which include apples, asparagus, blueberries,…
