Apple Market Holds Steady as Premium Varieties Continue to Lead Pricing

UNITED STATES - The apple market remains steady overall, with moderate demand and generally stable pricing across major producing regions, according to the USDA’s National FOB Review on January 7, 2026. While supplies vary by variety and region, most categories are holding firm, with premium varieties continuing to command higher price points.

In Michigan, demand is moderate with steady markets reported across core varieties. Fuji, Gala, and Golden Delicious in U.S. Extra Fancy 12/3-lb film bags are mostly ranging from $19.00–$26.95, while tray packs generally fall between $20.00–$32.95 depending on variety. Honeycrisp continues to lead the market, with film bags mostly at $34.95–$45.95 and tray packs largely between $40.95–$52.95, with occasional lower pricing noted.

In New York, pricing trends remain firm with moderate demand. Honeycrisp again sits at the top of the market, with 12/3-lb film bags mostly at $44.50–$56.00 and tray packs ranging from $45.00–$60.00 across size grades. Gala, Fuji, and McIntosh film bags are generally trading in the mid-$20 range, while Empire and Ginger Gold remain more moderately priced.

The Appalachian District (MD, PA, VA, WV) is seeing steady markets with good consistency across Fuji, Gala, Golden Delicious, and Red Delicious. Film bags are largely ranging from the low-$20s to upper-$20s, while tray pack pricing varies by size, with smaller counts trading lower and larger sizes commanding premiums. Honeycrisp® tray packs are mostly in the upper-$40s to $50.00 range.

In Washington’s Yakima Valley and Wenatchee District, supplies are moderate overall, with Golden Delicious reported as light. Demand is moderate, with higher pricing noted for Red Delicious 72–80s and Gala 88s, while larger Gala sizes are trending lower. Pricing across varieties shows a wide range by size and appearance, with Honeycrisp maintaining premium levels and other varieties trading steadily.

Overall, the apple market remains balanced, with moderate demand supporting steady pricing across regions and varieties. Premium varieties such as Honeycrisp continue to anchor the high end of the market, while core varieties provide consistent value.

ANUK will continue to monitor how regional supplies, sizing, and demand influence pricing in the weeks ahead.