Potato Market and Demand Strong Kicking off January 2026

UNITED STATES - Demand for potatoes remains strong, with supplies from key producing regions staying strong as well.

Reports from The Source outline that sheds are actively making deals, although smaller counts are becoming harder to find. “Burbanks are now available with Norkotahs as the main variety,” the report went on. “Washington potatoes are producing excellent quality, peaking on mid-sizes, while large and small counts remain tight. Color potatoes are available. Trucking continues to influence the market. New crop sweet potatoes from CA and NC are also available.”

The United States Department of Agriculture’s (USDA) National FOB Review from January 7, 2026, reported moderate demand and a “market about steady.”

Pricing ranges from each shipping point. Pricing reported for Russet Burbank and Russet Norkotah (one baled 5 10-lb film bags non-size A) in Upper Valley, Twin Falls, Idaho, averaged around 3.00–4.75 for Burbank and 3.00–4.00 for Norkotah.

For the same sizes and varieties, pricing out of Washington and Oregon averaged around 4.00–5.00. Out of Colorado, the pricing was slightly elevated at 6.00–7.00. Out of Wisconsin, it was even higher at 6.50–8.00, and out of Michigan, higher still at 10.00–12.00.

Keep reading ANUK as we cover category and market updates like this.