Mastronardi Produce® Geoff Kosar Discusses First Look at Pop Its™ Cucumbers New Oval Pack

ORLANDO, FL - The SUNSET^® brand is headed to the Sunshine State with plans to further enrich the fresh produce horizon, including a new spin on its recently introduced Pop Its™ cucumbers.

“Attendees at the IFPA GPFS got the first look at this product back in October, and we're excited that this will be the first time they'll get a look at our new oval container,” Geoff Kosar, Vice President of Marketing for Mastronardi Produce^®, shared.

That first look Geoff speaks of will be at the Southeast Produce Council (SEPC) Southern Exposure in Orlando, Florida, at the end of February.

“The SEPC theme ‘Fields to Families’ underscores the important role food plays in everyday lives. We're honored to be able to bring fresh and healthy produce from our greenhouses to families across the country,” Geoff observed.

Food, he reminded me, plays such an important role in everyday lives. So, it's more important than ever to highlight the connection between agriculture, retail, and families while aligning with consumers’ on-the-go and convenience needs.

Shaped to fit in a cup holder, the new oval carrier top seals and features new film technology that helps keep the cucumbers fresh and crunchy.

“Consumers are increasingly moving away from ultra-processed foods, and snacks like Pop Its cucumbers fulfil consumers' desires for natural alternatives when it comes to snack and meal time,” Geoff said. “We're making it simpler than ever before to make healthy choices that are fast and flavorful. Healthy snacking is as easy as Pop It, Dip It, Love It™.”

With the new snacks hitting select retail shelves this month, SEPC’s Southern Expo lines up perfectly with the official launch, and the Mastronardi Produce team is excited and ready to show off Pop Its’ new oval design. Be sure to swing by booth #126 when in Orlando, February 26–March 1.