Mountain View Fruit Sales' Kevin Steiner Discusses Upcoming Southern Exposure Lineup


Wed. January 28th, 2026 - by Peggy Packer

REEDLEY, CA - Those looking to elevate their citrus, stonefruit, and table grape offerings should mark booth #627 as a must-see showcase during this year’s Southern Exposure as Mountain View Fruit Sales brings its full lineup to the highly anticipated event.

Kevin Steiner, Director of Business Development, Mountain View Fruit Sales
Kevin Steiner, Director of Business Development, Mountain View Fruit Sales

“The timing of Southern Exposure works well for us because we can discuss the upcoming season with our customers and prospects. It is always positive to interact with our customers and learn from them over the few days at SEPC,” shared Kevin Steiner, Director of Business Development, ahead of the show. “Our team at Mountain View is here to provide value for our customers in addition to shipping high-quality fruit. We offer merchandising tools and category recommendations to help increase consumption of stonefruit, grapes, and citrus.”

As part of the company’s amplified focus on high-quality, late-season fruit, Mountain View will transition to its eye-catching Autumnripe label after Labor Day, boosting late-season sales opportunities for its retail partners.

“Mountain View is focusing on growing high-flavor varieties that fit into our harvest plan. We continue to update technology at our packing sheds and orchards to provide as top-notch an eating experience as possible,” Kevin adds.

But the supplier’s goal extends far beyond selling a box of fruit.

As part of the company’s amplified focus on high-quality, late-season fruit, Mountain View will transition to its eye-catching Autumnripe label after Labor Day, boosting late-season sales opportunities for its retail partners
As part of the company’s amplified focus on high-quality, late-season fruit, Mountain View Fruit Sales will transition to its eye-catching Autumnripe label after Labor Day, boosting late-season sales opportunities for its retail partners

Mountain View offers vibrant point-of-sale materials, merchandising bins, digital images, and recipe ideas to further uplift the stonefruit, grape, and citrus categories. This comprehensive merchandising portfolio supports an already impressive lineup backed by generations of growing expertise.

“We are very thankful to have multigenerational family growers, and we take a great deal of pride in being a family-owned company that strives each day to do the best job possible for our growers and customers,” concludes Kevin.

Be sure to check out the grower’s lineup and eye-catching display bins at booth #627. Until then, keep reading ANUK for pre-show insights and updates.


Companies in this Story


Mountain View Fruit Sales

Mountain View Fruit is a Grower/Shipper/Packer of fresh California Stone Fruit & Citrus. We are also a Commercial…