Fresh Farms Announces Strategic Partnership with Sun World to Supply Branded Table Grapes to North America; Juan Pablo Molina and David Watson Comment

KING CITY, CA - Fresh Farms has announced a new strategic partnership with Sun World International, under which the company will supply select Sun World proprietary table grape brands to the North American market as part of Sun World’s global network of licensed marketers.

Through this partnership, Fresh Farms will produce and pack Sun World–branded grapes in Mexico and South America. Supply will be sourced from Fresh Farms’ own production as well as from a network of trusted grower partners, ensuring consistent volume, quality, and year-round availability.

“This partnership represents a shared vision for the future of grape varietal development for both customers and consumers,” said Juan Pablo Molina on behalf of Fresh Farms. “At Fresh Farms, we focus on scale with intention—building programs that are sustainable, reliable, and designed for long-term retail success. Partnering with Sun World allows us to apply that approach to some of the most recognized grape brands in the category.”

Fresh Farms will supply select Sun World proprietary brands, with production aligned to seasonal windows and retailer-specific programs. Backed by Grupo Molina’s decades of experience in table grape production, Fresh Farms combines grower-driven decision-making, cross-border operational strength, and close collaboration with retail partners. The company currently serves most major North American retailers and manages integrated programs from field to shelf—ensuring quality at every step while maintaining a highly personalized level of service.
 

“We work beyond the sales transaction to help retailers inform and educate the consumer,” added David Watson. “Our role is to build consistency—in quality, timing, and execution. Sun World’s varietal portfolio aligns perfectly with where the category is headed, and we’re committed to supporting these brands with the volume, discipline, and attention they deserve.”

The partnership further strengthens Sun World’s North American supply chain while positioning Fresh Farms for continued growth in branded grape programs, with long-term volume commitments and expanded plantings planned over the coming seasons.

Together, Fresh Farms and Sun World are raising the standard for branded table grapes—creating programs that deliver value for retailers, confidence for growers, and, most importantly, a more memorable and delightful grape experience for consumers.