Ayco Farms’ Avi Nir and Fisher Ranch’s Bart Fisher Share Vision for Expanded Melon Joint Venture

POMPANO BEACH, FL - In a joint statement, Avi Nir, CEO and President of Ayco Farms Inc., and Bart Fisher, CEO and President of Fisher Ranch, outline a newly integrated structure that fully combines farming, sourcing, marketing, and distribution for premium melons. The following message details how the expanded partnership is designed to streamline supply chains and deliver year-round continuity across U.S. and Canadian markets:

As we approach our two-year anniversary of working together, Fisher Ranch and Ayco Farms Inc, are pleased to announce a more integrated joint venture. Our partnership will now fully combine farming, sourcing, marketing, and distribution for premium melons. 

This collaboration will provide a reliable, year-round supply by leveraging Fisher’s production in California and Arizona alongside Ayco’s operations in Central America. You will benefit from consistent access to premium summer and winter melons, as well as enhanced, dependable market support. 

The New Structure

We are unifying our supply chains to create a seamless, optimized process. To better serve your unique business needs, you will have a marketing company, dedicated to you as your sole point of contact to ensure the highest service level for: 

• Contracts
• Advertisements
• Day-to-day orders
• Weekly pricing
• Marketing materials 

This structure is designed to eliminate complexity and provide personalized service. Fisher and Ayco will jointly coordinate all marketing and distribution logistics for each customer across the U.S. and Canadian markets. 

Next Steps

Your exclusive marketing company will reach out directly in the coming days to introduce themselves and coordinate your smooth transition. They are prepared to handle all your current and future melon needs immediately. 

We want to assure you that there will be no disruption to your current supply. The goal of this initiative is to simplify the marketing process and enhance your experience with more focused, expert support. 

Thank you for your continued trust and partnership. We look forward to a successful and fruitful collaboration.