NEWARK, NY - Demand is just potential energy unless it’s harnessed with strategy and execution. In the apple category, timing the market is everything—and capturing SnapDragon® demand is a critical part of the variety’s robust toolkit. As Crunch Time Apple Growers detailed previously, SnapDragon apples are experiencing a banner year for demand, with real momentum in new regions as the apple reaches more shoppers. But that is not all.
“March and April are a key window for SnapDragon, when shopper excitement is high, and the eating experience is fantastic,” Jessica states. “With a strong crop this season, retailers have a real opportunity to build momentum and drive repeat purchases while consumers are actively seeking out something fresh and craveable. Acting now helps maximize velocity, keep displays turning, and make the most of peak-season demand.”
When I ask Jessica how retailers are helping turn shopper excitement for SnapDragon into repeat purchases and long-term loyalty, she tells me retailers are really nailing it when it comes to turning that first spark of excitement into repeat customers.
“By keeping SnapDragon front and center, fully stocked, and easy to grab, shoppers keep coming back week after week,” Jessica describes. “Eye-catching packaging, consistent placement, and promotions that invite people to try it for the first time help bring in new fans, while the apple’s delicious taste keeps them coming back for more. When consumers have a great first experience, SnapDragon quickly becomes a repeat purchase.”
Making the most of SnapDragon this season is one way to keep the whole apple category on the rise.
“The biggest advice for retailers right now is simple: Lean in while supply is strong. Give SnapDragon standout space in the department, keep displays full, and continue encouraging both first-time tries and repeat buys. This is the moment to build lasting habits and make SnapDragon a seasonal must-have for shoppers,” Jessica reflects.
Driving the apple category forward is a rising tide, with SnapDragon helping it to reach new heights.
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Crunch Time Apple Growers
Years ago, we had a big idea: to put our heads together with some of the best agricultural minds in New York State and…
