Wholesum Proves “Little Tomato, BIG Flavor” at Devour Culinary Classic; Joanna Jaramillo Comments

AMADO, AZ - Wholesum proudly participated in the sold-out, 18th annual Devour Culinary Classic, held February 21 and 22 at the Desert Botanical Garden in Phoenix. The annual event, which is hosted by Local First Arizona, brings together Arizona’s vibrant culinary community and local producers for a weekend celebrating great flavors that define the state. This year, Wholesum delivered a simple message: Little tomato, BIG flavor!

As a grower with farms in the US and Mexico and headquarters in Amado, Arizona, Wholesum was honored to represent the agricultural roots behind the ingredients that chefs and home cooks use every day. At its booth, Wholesum highlighted the beauty and flavor of its organic tomato portfolio, including colorful heirloom varieties and its high-flavor snacking tomato line. The spotlight was on Lil’ Ones, the company’s tiny organic tomatoes launched in May 2025. Bursting with sweetness and vibrant flavor, Lil’ Ones were created to deliver a joyful, elevated snacking experience.

To showcase their versatility, Wholesum presented a simple yet refined recipe: Lil’ Ones topped with freshly grated Parmesan, white truffle-infused oil, sea salt, cracked black pepper, and fresh basil. The preparation allowed the tomatoes’ natural sweetness and balanced acidity to shine, demonstrating how high-quality produce can transform a handful of ingredients into an unforgettable bite. The dish offered guests an easy-to-recreate idea for entertaining that is impressive, elegant, and effortlessly delicious.

“The response was incredible,” said Joanna Jaramillo, Marketing Manager at Wholesum, in the recent release. “We loved seeing people stop, taste, and truly experience the flavor of Lil’ Ones. Events like Devour create meaningful connections between growers, chefs, and the community. For us, it’s an opportunity to share about the care and craft that goes into every tomato.”

Throughout the weekend, attendees engaged with the Wholesum team, sampling tomatoes, learning about the company’s growing areas and expertise, and discovering new ways to enjoy organic produce at home. The enthusiastic reception showed Arizona consumers’ growing appreciation for fresh, responsibly grown ingredients and the stories behind them.

Participating in Devour Culinary Classic reflects Wholesum’s dedication to celebrating global flavors that inspire culinary creativity and meaningful connection. Through cultivating flavorful, organic produce, Wholesum brings these stories to life while supporting and championing the communities where it grows and operates.

For more information about Wholesum and its products, visit wh.farm.