ELGIN, MN - Honeybear Brands, a leading grower, marketer, and developer of premium conventional and organic apples, pears, and cherries, is bringing fresh energy to spring sets with their exclusive Pazazz® Apple variety as retailers seek a great-tasting, quality apple that satisfies discriminating consumers. With the Honeycrisp market tightening, shoppers will enjoy the bold, juicy flavor of Pazazz at an affordable price.
"Pazazz is popular for a reason. It has that perfect balance of tangy and sweet – firm and crisp with an explosive crunch. Its bright red color pops off the produce shelf. Plus, it’s a smart move for retailers. Pazazz’s exceptional storage capabilities provide increasingly improved flavor for shoppers seeking a fresh, delicious-tasting apple this Spring," says Chuck Sinks, president of sales, Honeybear Brands.
Pazazz keeps great apple flavor on shelves long after many varieties fade. Thanks to Honeybear Brands’ growing and packing operations in Washington, the Midwest, New York, and Canada, retailers benefit from apples grown closer to home – packed to order and delivered with shorter travel times for consistent, year-round freshness.
According to a press release, retailers can take advantage of in-store and digital assets that promote Pazazz not only as a source of rich fiber, but tie in the mental health benefits of eating an apple a day.
“With April being National Stress Awareness month and May focused on Mental Health Awareness, coordinated efforts that promote Pazazz as good mood food can help fuel sales. Our network of influencers and geo-targeted social media campaign will carry the message as well,” says Kristi Harris, brand manager, Honeybear Brands.
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