Poppies Mandarins Launches “Grown to Share” Brand Platform to Spark Everyday Connection and Inspire Optimism; Michelle Alo Comments

SANGER, CA - Poppies Mandarins announced the launch of “Grown to Share,” a new brand platform built to bring more connection, joy, and optimism into consumers’ daily lives. At a time when people report feeling more isolated than ever, “Grown to Share” encourages simple acts of sharing—small gestures that help create meaningful moments of togetherness.

Naturally easy-peel, segmentable, and ideal for passing around, Poppies Mandarins are uniquely positioned to champion this mission. Each mandarin is a shareable burst of sweetness and mood-boosting Vitamin C—perfect for sparking everyday moments of sweetness.

“People are craving real connection, and small moments matter,” said Michelle Alo, VP of Marketing, in the recent release. “Poppies Mandarins are inherently grown to share. The platform invites consumers to share in simple, joyful ways that collectively help cultivate a more optimistic and connected world.”

A Platform Designed to Scale Across Retailers, Markets, and Seasons

“Grown to Share” is intentionally crafted as a scalable, flexible platform that can extend across multiple retailers, regions, and seasonal windows. Its purpose-driven message resonates broadly, allowing Poppies Mandarins to integrate seamlessly with retailer priorities and the values of their shoppers.

By shifting mandarins from a purely transactional purchase to an emotionally resonant experience, the platform brings brand, retailer, and consumer together around a shared mission: making a positive impact through small acts of kindness and connection.

Kickoff Partnership with Feeding America to Support Families Facing Hunger

To launch the platform, Poppies is partnering with Feeding America®, the nation’s largest hunger-relief organization, to help support families facing hunger in communities served by participating Wakefern stores.

Through this activation, Poppies will help provide up to 450,000 meals to families in need via Feeding America member food banks.

In stores, specially marked promotional bags of Poppies Mandarins will feature a QR code inviting shoppers to “share a little sweetness” by scanning the bag*. Each scan triggers a $5 donation that helps provide at least 50 meals** to local Feeding America partner food banks—empowering consumers to contribute to their community through a simple, everyday action.

The First Phase of a Long-Term, Purpose-Driven Vision

This regional activation is just the beginning of a broader, multi-channel platform that reinforces the belief that even the smallest act of sharing can help make the world feel more connected—and more hopeful.

The “Grown to Share” platform will evolve across future seasons with expanded retailer partnerships, in-store touchpoints, digital experiences, and community-driven initiatives, all designed to celebrate sharability and inspire connection.

“We’re building something bigger than a campaign,” added Alo. “We’re building a movement rooted in the power of sharing. Poppies Mandarins are grown to share, and together with our retail partners and consumers, we can make the world a little sweeter.”