SANTA PAULA, CA - Cinco de Mayo is nearly here, which means the key to capturing shoppers’ attention is creating a fresh-forward fiesta in the produce department. With avocados already seeing heavy traffic in the lead-up to the holiday, Calavo Growers has a few tips for retailers looking to capitalize on this period of increased demand.
“Retailers can maximize sales with large displays offering a mix of size, ripeness, and bags, ideally both conventional and organic,” Peter Shore, Vice President of Product Management, advises. “It’s important to offer ripe fruit for shoppers buying on or close to Cinco de Mayo, and Calavo offers bright 'Ripe Now’ stickers for easy identification.”
Multiple displays placed throughout the store can help drive purchases, especially when merchandised alongside complementary guacamole ingredients like tomatoes, onions, lemons, limes, and tortilla chips.
With operations strategically located throughout the United States, Calavo offers just-in-time deliveries, guaranteeing the right degree of ripeness when its customers need it.
In addition to its robust avocado program, Calavo also increases retail opportunities with its value-added guacamole lineup.
“This is the perfect holiday for our squeezable guacamole pouches,” Peter adds. “The pouches are easily used as a topping or condiment on favorites such as tacos, taquitos, burritos, and nachos. They also feature a seal that locks out air, so the avocado stays green once opened for up to two weeks. Tasty, convenient, and no mess!”
And these exciting opportunities don’t stop at Cinco de Mayo. With summer just around the corner, outdoor entertaining, graduation season, Memorial Day, Father’s Day, and the Fourth of July also prime the category for increased demand. Retailers can make the most of this seasonal boom with the supplier’s newly launched patriotic packaging suite, which blends nostalgic Americana with modern design in celebration of America’s 250th anniversary.
“Avocados are extremely versatile and complement many different types of foods, so the possibilities are endless,” Peter concludes. “Offering options—size, ripeness, organic, bulk, bagged—to shoppers is key.”
For more ways to boost the produce department all summer long, leave a tab open to AndNowUKnow.
Companies in this Story
Calavo Growers
From proud California origins, Calavo has built a brand that is recognized and respected for the finest avocados in the…
