FRESNO, CA - Summertime is synonymous with stonefruit, and Trinity Fruit Company’s strong portfolio keeps retailers well-prepared to answer consumer demand. The company is set for a strong season, with exceptional flavor and sizes across apricots, plums, nectarines, and specialty varieties, supported by coordinated in-store displays, seasonal promotions, and tailored point-of-sale support.
“This year, we are leaning into our Snack the Sweet Side of Healthy campaign, highlighting the importance of summer fruit and its many health benefits—positioning it as the ultimate summer snack,” shared Angela Hernandez, Vice President of Marketing. “We have POS materials available for all commodities, with the goal of keeping retailers and shoppers educated and engaged around healthy snacking choices.”
In addition, Trinity Fruit Company partnered with the Breast Cancer Research Foundation® (BCRF), the largest private funder of breast cancer research—and metastatic research—in the world, for its Peaches for Pink campaign.
“This program features a 2 lb pouch bag, display bins, and merchandising materials designed to raise breast cancer awareness while promoting peaches as one of the best sweet and healthy summer snacks,” Angela noted.
Beyond Peaches for Pink, Trinity continues to build out additional stonefruit programming across the season to drive sustained momentum at retail. To learn more about this initiative and BCRF’s work, visit bcrf.org.
“Our goal is to keep stonefruit top-of-mind for shoppers throughout the summer by creating consistent visibility, strong merchandising, and engaging programs that highlight freshness, flavor, and versatility across the entire category,” Angela concluded. “Let’s snack healthy together!”
Keep checking back with AndNowUKnow for more updates on stonefruit.
Companies in this Story
Trinity Fruit Sales
Trinity Fruit Company is located in the heart of California’s San Joaquin Valley, proudly serving you since 1999. We have…
