BLANDON, PA - To support its recent rebranding, Giorgio Fresh implemented an influencer strategy. Designed to bring the brand to life through food-centric storytelling, the campaign reflects the company’s overarching “real food, served fresh” ethos. I spoke with Naba Bakar, Vice President of Marketing for GoldenSun Insights, who helped spearhead the strategy.
“The influencer strategy is designed to bring the Giorgio brand to life through authentic, food-centric storytelling that reflects its 'real food, served fresh' ethos,” Naba noted. “By partnering with chefs, nutritionists, and everyday food creators, Giorgio can showcase product versatility, quality, and simplicity in a relatable way.”
By focusing on credible voices who align with the fresh produce industry’s mission to deliver healthy food, Giorgio Fresh is building trust with consumers. This, in turn, drives trial and creates consistent content that supports both retail sell-through and broader brand awareness.
“Through social media, we want to cut through all the noise and be an accessible resource where consumers can turn to for meal solutions,” Naba explained. “We hope to connect with an audience who are looking to incorporate fresh, whole foods into their diet – introducing the mushroom category as that solution for delicious and nutrient-packed meals.”
Giorgio makes this possible through a variety of value-added solutions, including Grill Packs, Stuffed Jalapeños, and Hot n Spicy Stuffed Mushrooms.
Backed by offerings that fit a range of lifestyles, the company’s rebrand is a win-win for retail partners.
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Giorgio
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