Angela Hernandez of Trinity Fruit Company Explains Company's Strategic Positioning as Domestic Stonefruit Season Kicks Off

FRESNO, CA - When I last connected with Angela Hernandez about Trinity Fruit’s stonefruit program, we discussed how the company drives consumption throughout the summer. With the supplier’s season underway, Angela and I return to our conversation once more. Immediately, I ask what distinguishes Trinity Fruit’s stonefruit program—which encompasses apricots, plums, nectarines, and specialty varieties—from the rest.

“As a grower, packer, and shipper based in California’s Central Valley, we have the advantage of being hands-on through every step of the process. Our team is nimble and responsive to retailer needs, allowing us to quickly adapt programs, packaging, promotions, and display opportunities to fit each customer,” the Vice President of Marketing remarked. “We are passionate about bringing the best-tasting fruit to market while creating programs that are practical, approachable, and relatable for today’s shoppers.”

From flavor and quality to marketing support and strong partnerships, Trinity Fruit focuses on making stonefruit an exciting category that drives repeat purchases all season long.

Positioning stonefruit as a go-to summertime snack is one strategy to help achieve this goal, which Trinity Fruit does with its Snack the Sweet Side of Healthy campaign.

“Stonefruit cross-merchandises especially well outside of produce during summer entertaining season. One unique opportunity is pairing peaches and nectarines near burrata cheese, prosciutto, honey, and artisan breads for easy entertaining inspiration,” Angela added. “Stonefruit also works well merchandised near yogurt and granola for breakfast ideas, or alongside sparkling water and grilling items to inspire summer meal occasions.”

Angela emphasized that creating lifestyle-driven displays helps inspire new usage ideas and brings more stonefruit to the cart.

For the latest in the stonefruit category, you know who to turn to!