Crunch Pak's Billy Martin Shares Southern Innovations Preview

CASHMERE, WA - Two words, my friends: Southern Innovations. The event is marked on our calendars and is approaching quickly, which means fresh produce innovation is top of mind! Bringing an exciting lineup to the show floor, Crunch Pak will showcase a wide range of fresh, convenient snacking solutions.

“Southern Innovations brings together leading retailers, wholesalers, and produce industry decision-makers, making it an ideal place to demonstrate how Crunch Pak continues to blend convenience, fresh produce, and innovation,” shared Billy Martin, Director of Retail Sales. “We’re excited to have this opportunity to share our latest ideas, strengthen partnerships, and spotlight products that help retailers create excitement at the shelf while meeting consumer demand for healthier-for-you snacking that feels good.”

Crunch Pak will highlight a variety of innovative products, including its core sliced apple products, Mini Snack Paks and Snack Paks, CharFruiterie Trays, and a growing portfolio of licensed offerings featuring some of the world’s most recognized entertainment brands.

“It’s exciting to connect face-to-face with customers and partners at Southern Innovations. The event provides valuable opportunities to gather feedback on emerging trends, merchandising, and new product concepts. For Crunch Pak, it serves as a catalyst for discussions around category growth, licensed produce programs, shopper engagement, and fresh snacking innovation,” Billy adds. “These conversations often spark new partnerships and ideas that extend beyond the show floor, driving growth throughout the produce category.”

During the show, Crunch Pak will also be drawing attention to new innovation concepts that reflect changing consumer preferences and the evolution of healthy snacking.

“We’re proud to be recognized for our leadership in the fresh snacking category, built on expertise, innovation, and trusted customer partnerships,” Billy continues. “Our focus on making fresh snacking more accessible drives continuous investment in product development, packaging innovation, consumer insights, and licensed partnerships. Recent achievements include expanded licensed programs, new snack formats, and ongoing development of products that appeal to a wide range of consumers and occasions.”

Additionally, Crunch Pak recently refreshed its brand identity, creating a stronger, more recognizable shelf presence and delivering a clearer, more cohesive shopping experience for consumers.

“This reflects our commitment to keeping the brand modern and relevant while staying true to our mission to make it easier for busy people everywhere to eat a little healthier,” Billy shares. “Southern Innovations comes at a particularly exciting time for Crunch Pak as we continue to evolve both our brand and product portfolio. We look forward to connecting, sharing new ideas, and exploring opportunities for shared growth.”

For more exclusive insights in the lead-up to Southern Innovations, keep clicking on ANUK.