G&R Farms' Blake Dasher and Steven Shuman Discuss Recent Brand Refresh

GLENNVILLE, GA - G&R Farms is painting the produce aisle red. A return to the supplier’s bold crimson letters signals a subtle but strategic brand refresh for the onion supplier. It is a move that reflects G&R’s commitment to long-term growth and keeping consumer eyes trained on the onion category.

“Celebrating our 80th anniversary gave us a meaningful opportunity to reflect on the G&R Farms story—where we started, how far we’ve come, and how we want to carry that legacy forward,” Blake Dasher, Chief Executive Officer, told me. “As we looked back through our history, we were inspired by some of our earlier branding, particularly the bold red that was once a prominent part of the G&R Farms identity. Rather than creating an entirely new brand, we wanted to bring that heritage back to the forefront, but in a way that feels fresh and relevant for today. The new brand builds around that signature red with a modern palette of green and gold, creating a look that feels both rooted in our history and representative of today’s G&R Farms.”

After 80 years, this refresh wasn’t about reinventing the company. It was about taking the strongest parts of G&R’s heritage and giving the brand a fresh, modern expression that can carry the supplier into the next generation.

The updated identity is being carried across virtually every G&R Farms consumer and customer touchpoint, but Steven Shuman, General Manager and Vice President of Sales, is especially excited about the new packaging.

“Our new consumer packaging is bold, colorful, and designed to stand out in the produce department. Our new bag designs are built to stand out at retail, but they also tell a piece of our story,” he explained. “Featured in the background is an illustration of G&R Farms’ original barn—a direct visual connection to our heritage and the generations that came before us. We love that juxtaposition: an image rooted in our history presented through bold colors and a fresh, modern design.”

G&R has also updated its boxes and retail bins, moving from traditional kraft to a crisp white that showcases the red, green, and gold branding while creating a cleaner, more elevated presence in the produce department that reinforces the premium quality shoppers expect from G&R Farms.

“Beyond packaging, our marketing materials and in-store point-of-sale have been refreshed with the updated identity, messaging, and recipes, and we’ve completely redesigned our website. The result is a cohesive brand experience from the produce aisle to the digital space,” Steven stated. “Whether someone sees us on a bag, a display in the produce department, a box in the supply chain, or online, we want them to immediately know: that’s G&R Farms.”

At the consumer level, it comes down to visibility, recognition, and ultimately driving purchase, Steven pointed out. The produce department is incredibly competitive, and consumers make decisions quickly; the company wanted packaging that commands attention at the shelf, clearly communicates quality, and gives shoppers a reason to choose G&R Farms.

“The new design creates a stronger visual presence that helps differentiate our onions and builds greater recognition for the G&R Farms name,” he continued. “But getting noticed is only the first step. We also want to turn that visibility into a stronger relationship with consumers. Through clearer messaging, recipes, and a more consistent brand experience, we have an opportunity to reinforce why G&R Farms Vidalia and Premium sweet onions are special, inspire additional uses and occasions, and encourage repeat purchases. For our retail partners, that means a brand designed not only to look great in the department, but to help create excitement, increase consumer engagement, and ultimately support sales.”

On a final note, Blake emphasized that what makes this evolution especially meaningful is the balance between 80 years of heritage and the future of the brand.

“There are very few brands that have the opportunity to look back on eight decades in agriculture. That history gives us tremendous pride, but it also gives us a responsibility to keep evolving. Consumer expectations change, retail changes, and the way we communicate with shoppers changes, but the importance of quality, trust, and authenticity does not,” Blake concluded. “This new identity brings those ideas together. It gives G&R Farms a stronger presence for the future without losing sight of the family, the land, the people, and the passion that has continued to build G&R Farms over the past 80 years. The look may be updated, but what it represents has been part of G&R Farms for generations: Grown with Passion, Served with Pride.”

As the bright red letters of G&R continue to make an impact in the produce aisle, AndNowUKnow will be here to bring you the latest.