BrightFarms Recognized as AgTech Breakthrough Awards Indoor Farming Company of the Year; Jessica Soare and Eric Dobbins Comment

ATLANTA, GA - BrightFarms is no stranger to breakthrough innovation. The Cox Farms brand and indoor farming leader continues to be one of the players driving our industry forward and reinventing the way we bring fresh produce to consumers. Recently recognized as the AgTech Breakthrough Awards Indoor Farming Company of the Year, BrightFarms is further cementing its reputation as an industry trailblazer.

Jessica Soare, Assistant Vice President of Marketing at Cox Farms, and Eric Dobbins, Executive Vice President of Operations at BrightFarms, recently discussed this honor and how it reflects the company’s internal values.

What does being recognized as AgTech Breakthrough Awards Indoor Farming Company of the Year mean to the BrightFarms team?

Jessica Soare: “Being awarded as the Indoor Farming Company of the Year affirms the importance of our mission—to provide customers with fresh, clean leafy greens that are better for people and better for the planet.

We’re proud that our approach to rethinking where food grows, not just how it is sold, is being recognized within the industry. By growing regionally in climate-controlled greenhouses, we can bring greens closer to where consumers live, all while using less land, less water, and a smaller footprint per acre compared to traditional field-grown agriculture. Our controlled growing environment and highly automated processes give us greater consistency, traceability, and control throughout the growing process, helping us grow safe, clean, fresh greens in a protected environment and without pesticides. For our team, this award is a reflection of the people behind BrightFarms who work every day to make a better way of growing possible.”

How does this recognition reflect BrightFarms’ company values and commitment to innovation?

Eric Dobbins: “This recognition reflects BrightFarms’ belief that the future of agriculture requires us to think differently about how and where food is grown. Innovation is at the center of this model—from fully climate-controlled greenhouses and automated growing systems to precision yield management, RFID tracking, and modular facility design.

Our approach is designed to solve real challenges across the food system: growing closer to consumers, using less land and water, reducing waste in transit, and creating a more consistent supply of greens regardless of season or weather.

Being recognized as Indoor Farming Company of the Year reinforces that innovation and responsible growth do not have to be competing priorities. BrightFarms is demonstrating that technology can make food more efficient, more consistent, and more accessible while supporting a more regional food system.”

What makes BrightFarms a strong player in the indoor farming arena? How do these advantages translate into benefits for the company’s retail partners?

Eric Dobbins: “BrightFarms stands out in the indoor farming space through its strategically located, advanced greenhouses, scalable growing model, and experienced teams. Our regional greenhouse network allows us to grow leafy greens closer to consumers and provide a fresh, reliable supply 365 days a year, while our modular greenhouse design gives us the flexibility to expand as demand for greenhouse-grown greens continues to grow. Each greenhouse can expand up to three times its initial size and is designed to produce up to 25 million pounds of lettuce once fully built out. Behind that technology is a team of experienced growers, engineers, and managers who oversee each facility and help ensure we’re consistently harvesting fresh, high-quality, long-lasting greens.”

Jessica Soare: “For our retail partners, these advantages translate into a more reliable supply of fresh greens, regardless of season or outside weather conditions, along with the confidence that comes from working with a scalable, experienced growing partner. And because BrightFarms grows regionally, our greens can move from harvest to retailer in as little as 24 hours, helping deliver fresher, cleaner, longer-lasting products to shoppers. The recent Cyclospora crisis also revealed a strong opportunity for more greenhouse-grown salads, and it’s meaningful to be able to tell our story to more audiences who are actively seeking greenhouse-grown produce. It gives us a chance to reinforce the “why” behind BrightFarms and the mission that has remained at the heart of our business.”

Something tells me more exclusive insights from the Cox Farms team are on the way, so keep clicking on AndNowUKnow for the latest updates.