Fresh Inset Expands MaTri® System, Putting 1-MCP Treatment Verification in Growers’ Hands; Gordon Robertson Shares


Thu. September 17th, 2026 - by ANUK Staff

MEMPHIS, TN - For decades, 1-MCP application in apple cold storage has followed a consistent operational model: generate the gas, seal the room, and rely on post-treatment outcomes to confirm success. Fresh Inset Solutions is changing that approach with the MaTri® System, a complete 1-MCP product line built around flexible application, straightforward operation and treatment confidence.

MaTri Sure: See for Yourself That Your 1-MCP Treatment Worked

MaTri SURE™ addresses a critical gap in post-harvest management: the ability to verify 1-MCP treatment effectiveness in real time. Until now, growers treating apple and pear rooms with 1-MCP had no practical, real-time way to confirm that gas reached the required concentration throughout the storage space. A sealed room could be treated correctly — or it could have a leak, an incorrect dose, or a missed area — and growers would not know until they opened the room weeks or months later to find quality loss.

Fresh Inset Solutions is changing that approach with the MaTri® System, a complete 1-MCP product line built around flexible application, straightforward operation and treatment confidence 

MaTri SURE introduces a simple in-room indicator strip placed in the storage environment during treatment. After the exposure period, the test plate provides a visible color change that confirms whether effective 1-MCP conditions were achieved during application.

Key benefits of MaTri SURE include:

  • Immediate, on-site confirmation of treatment exposure,
  • No laboratory testing or external sample analysis required,
  • Support for quality assurance and documentation programs,
  • Increased confidence in treatment consistency across rooms and loads,
  • Simple single-step use: hang the strip before sealing, read the result before resuming storage operations
Gordon Robertson, General Manager North America, Fresh Inset Solutions

"A color change from pink to yellow is all it takes - confirmation that every room, every treatment, every time delivered the freshness protection your crop deserves. The result is a practical verification tool that helps growers and packers confirm treatment execution. With MaTri SURE™, we are introducing a new level of visibility and confidence to 1-MCP application, transforming a traditionally invisible and complicated process into one that can be verified quickly, clearly, and reliably by everyone," said Gordon Robertson, General Manager North America at Fresh Inset Solutions, in the recent release

One MaTri System, Built Around the Way Growers Work

Every storage operation is different. Room sizes and treatment volumes vary. Some growers operate large centralized storage facilities, while others need to treat smaller rooms or fruit moving in shipping containers. That is why MaTri is designed as a system rather than a single application format.

The MaTri System brings together:

  • MaTri Powder – the established 1-MCP formulation for use with the MaTri Generator
  • MaTri Generator – supporting efficient application in larger-scale cold storage operations
  • MaTri Tablets – an additional, easy-to-use application for smaller rooms or containers
  • MaTri SURE™ – visual treatment confirmation that adds a new level of confidence to the system
  • MaTri DoseRight – an easy-to-use digital tool at ma-tri.com that helps apple growers calculate the right MaTri dose for their specific storage operation and order online.

Together, these components allow growers and packers to select the application approach that fits their operation while maintaining the advantages of one integrated MaTri platform.

MaTri SURE introduces a simple in-room indicator strip placed in the storage environment during treatment 

MaTri Tablets: Effervescent Precision and Flexibility

MaTri Tablets expand the MaTri System with a convenient unit-dose application option for smaller packinghouses, satellite cold rooms, shipping containers and other sealed treatment environments.

The proprietary effervescent tablets simplify 1-MCP release. Operators place the required number of tablets into a standard bucket or tray containing water. The tablets dissolve and release 1-MCP into the sealed treatment space. Practical option within the MaTri System when the size, location or logistics of a treatment call for a simpler application method.

See the full release here.


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Fresh Inset

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