Bolthouse Fresh Foods™ Spotlights Newest Category Innovations in Exclusive Video

BAKERSFIELD, CA - For Bolthouse Fresh Foods™, innovation in the carrot category is about finding new possibilities—in how we grow and utilize the crop and how we bring it to market. That starts in the field, where our agricultural expertise allows us to continually evolve growing practices and explore new technologies and efficiencies. 

Here’s What’s in Store.

We’ve introduced new cuts, formats, flavors, and eating occasions through innovations like Carrot Shakers®, Carrot Fries, and Side Dish Sizzlers.

Bolthouse’s deep understanding of the crop gives us a strong foundation to experiment with carrots beyond tradition, including sustainable innovation - using 100% of the carrot! Our expertise allows us to think about innovation holistically, from what works with the carrot itself to what addresses evolving consumer and customer needs.

We aim to expand how consumers think about and eat carrots, looking beyond the traditional role and finding ways to make them more relevant to modern eating habits. Innovation helps drive excitement while also creating incremental opportunities for retail and foodservice partners

Our latest innovation is Carrot Shakers® Tajín® flavor, bringing a well-known flavor profile to the fresh carrot category and demonstrating how we can create new excitement around a familiar product. Innovation continues to be an ongoing focus for us as we explore new ways to bring carrots into different formats, and occasions.  

Thank you for watching What’s in Store.