Potatoes USA Launches New Retail Campaign Highlighting Potatoes’ Impact on Basket Size; Nick Bartelme Details

DENVER, CO - Shoppers who purchase fresh potatoes spend nearly twice as much per trip as shoppers who don't, according to retail data analyzed by Potatoes USA. To help retailers capitalize on that opportunity, Potatoes USA is launching a new retail marketing campaign, The Potato Domino Effect, designed to demonstrate how a single potato purchase can drive sales throughout the store.

Launching this week, the retailer-focused campaign uses the visual of fresh potatoes as tipping dominoes to illustrate how potatoes influence purchases across complementary categories. The campaign is built around a new digital retailer playbook that provides merchandising strategies, sales insights, customizable promotional assets, and cross-merchandising tools designed to help retailers increase basket size and encourage additional purchases.

The Potato Domino Effect downloadable digital retailer playbook includes:

• Research highlighting potatoes’ contribution to overall basket value
• Cross-merchandising ideas and signage for multiple store departments
• Data-driven merchandising recommendations retailers can implement immediately
• Customizable recipes and instructional video content
• Social media assets retailers can personalize for their channels

Download the playbook here.

“When shoppers add fresh potatoes to their cart, the impact is immediate and measurable,” said Nick Bartelme, global retail development manager at Potatoes USA. “According to our data, baskets with potatoes average $99 compared to $50 without potatoes. The Potato Domino Effect campaign presents this fact in a way retailers can’t forget, and we look forward to working with them to set that first potato purchase in motion.”

Potatoes are one of the most versatile items in the produce department and pair naturally with products throughout the store, creating opportunities for retailers to encourage complementary purchases and increase overall basket value. The Potato Domino Effect campaign translates that insight into actionable merchandising strategies retailers can use to support sales across departments.

Potatoes USA will promote the playbook through direct retailer outreach, trade events, social media, digital ads, and email marketing.

Retailers can also access additional merchandising resources, signage, and category management tools at PotatoRetailer.com.