A & P is rewarding shoppers for their generosity as part of a first-of-its-kind cause marketing campaign that incorporates text messaging. Shoppers at A & P, Pathmark, Waldbaum’s, SuperFresh and The Food Emporium can send a $5 donation to the Children’s Miracle Network. Once the donation is confirmed, $10 in coupons will be automatically loaded to the shopper’s A & P club card. The week-long programs started July 15. President & CEO Ron Marshall stated that “This innovative campaign is the first of its kind in the market and will not only help us support CMN and the children that need its assistance, but it will also reward our shoppers for their generosity with great savings on national brands."<hr class="legacyRuler"><hr class="invisible minimal-padding">
