Super Bowl weekend represents a big boost for 1st quarter produce sales, as consumers flock to supermarkets to stock up on a surprisingly diverse array of fresh produce items. We spoke with Steve Lutz, executive Vice President of the Perishables Group, to get his analysis of this unique sales winter sales weekend. Mr. Lutz mentioned that several fresh produce items are ideal for game-time snacks, from finger foods to salsa and guacamole. Despite higher-then-normal pricing, Mr. Lutz expects avocados to see very strong sales throughout the weekend. Veggie and fruit trays, celery, radishes, baby carrots, broccoli and onions are also expected to show sales spikes. With the cross promotion of fresh produce items and deli staples, like celery and hummus, on the rise this year, the Super Bowl will continue to provide a welcome sales boost in Q1 for the foreseeable future.<hr class="legacyRuler"><hr class="invisible minimal-padding">
