On this episode of What’s in Store, we spoke to Jamie Strachan, president of Green Giant Fresh to discuss their role as the only produce company featuring box tops for education coupons. “Box tops for education turns every day activities like shopping for Green Giant Fresh produce into cash for America’s schools. Green Giant Fresh is giving a really important consumer demographic a very powerful reason to shop. 80% of America’s k-8 schools participate in the box tops for education program today. We feel that funding childrens’ education is one of the most critical problems in the country today, and so Green Giant Fresh has become an exclusive partner on the box tops for education program.” Green giant fresh is no stranger to promoting awareness when it comes to fresh produce. They were an exclusive partner with Farmville last year, a promotion which generated retail success and industry praise. “We were the first to bring a big social media campaign to the produce aisle with Farmville. And now we’re bringing the number one cause marketing program—funding school education, contributing cash to America’s schools from the produce aisle. We feel that this is a strategic and important initiative for us to demonstrate the character of the brand.” Mr. Strachan expects that the Green Giant produce box tops partnership will only improve retail awareness campaigns already under way. Stay tuned for more on the box tops partnership.<hr class="legacyRuler"><hr class="invisible minimal-padding">
