Welcome to What's In Store. On this episode, we take a tip from Shuman Produce on what 25 years in the Vidalia sweet onion business can bring to the category. The family trade now accounts for about 20% of the industry's volume. The company's RealSweet Vidalia onions are available from April to August in high-graphic bags, bins and bulk product for retailers. Shuman's high graphic Vidalia consumer bags offer eye-catching colors and creative recipes for product use. Consumer bags and bins come complete with a QR Code that connects consumers to a mobile-friendly webpage where onion lovers can join the RealSweet digital experience. The feature offers harvest and recipe preparation videos, storage and handling tips and additional recipes not included on the packaging. RealSweet Vidalia Onions should be showcased in large displays in the center of the produce section as the Vidalia name creates a promotion in itself. Cross-merchandising secondary displays of RealSweet onions with other complimentary items such as tomatoes, bagged salads, avocadoes and even beef, through the upcoming holidays can encourage impulse buying while increasing the ring at the register. Its grilling season and Memorial day, Cinco De Mayo and the Fourth of July welcome the item. And with grilling season in full swing, Shuman has teamed up with celebrity chefs Chef and the Fat Man to present consumers with great RealSweet recipes perfect for the grill. RealSweet recipe videos are available through Shuman's brand new consumer-focused website, thier Facebook page and on the mobile website accessible through the QR Code on consumer bags and bins.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
