Welcome to this episode of What's In Store. Castle Rock Vineyards' late season grape varieties are picking up momentum on retail shelves. They are now harvesting Scarlet Royals, Castle Rock Reds and Autumn Kings. Scarlet Royals draw strong consumer demand due to their sweet Muscat flavor. This grape offers great berry size and color. This varietal offers great visual appeal to consumers and a strong shelf appeal for produce departments, if you can keep them on the shelves. Autumn Royal is a late season black seedless grape that began with light harvest, but Castle Rock has experienced strong demand both in their export and domestic markets. This grape is harvested at its peak maturity which ensures great flavor. <hr class="legacyRuler"><hr class="invisible minimal-padding">All of these varietals can be displayed with the Castle Rock Vineyards easy pop up display bins. These display stands are sporting QR codes linking consumers to their company’s website to learn additional information about their grapes and growing philosophy. The fruit should be showcased front and center in produce aisles, highlighting the many varieties that Castle Rock has to offer. <hr class="legacyRuler"><hr class="invisible minimal-padding">Tastings can be held to introduce grape lovers to new varieties. Retailers can also take advantage of cross merchandizing with artisan cheeses and deli items as holiday party planning gets underway. After all, "It's all about the Flavor at Castle Rock Vineyards!”<hr class="legacyRuler"><hr class="invisible minimal-padding">
