Mark Cassius, Executive Vice President of EuroFresh Farms, joins AndNowUKnow to share the inspiration behind the company's ArtiSun Farms label. The company's name has always provoked a question concerning why a company named EuroFresh would be growing its produce here in the states instead of, as its name may imply, Europe. When the company first started, the idea behind EuroFresh was that its wonderful growers produced items grown here in the U.S. but of European quality. About a year ago, the company embarked on the idea to develop a concept that was more aligned with what its consumers and customer base were concerned with and in doing so, created the ArtiSun Farms name.<hr class="legacyRuler"><hr class="invisible minimal-padding"> The ArtiSun Farms concept highlights the growers strong passion for produce and for flavor; presenting growers as the craftsmen, architects and artists they are. Each plant is also nurtured in the warm sunlight provided by Arizona 330 days a year. Sun is a huge component of flavor. Studies have shown that natural sunlight adds better flavor components when it comes to fruit.<hr class="legacyRuler"><hr class="invisible minimal-padding"> The company brought everything together, the artistic creativity of its passionate growers plus the natural sunlight and created the ArtiSun Farms label. The ArtiSun Farms label allows the company to highlight a flavorful and beautiful product that the company can market 365 days of the year.<hr class="legacyRuler"><hr class="invisible minimal-padding">
