Well-Pict Peak Harvest Proprietary Berries, Fresh Buyers Inspection Consistency and Fruit Integrity


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Fri. June 14th, 2013 - by Whit Grebitus

Well-Pict is now in peak harvest for its proprietary raspberry and strawberry varieties in Watsonville, California. Each of the company’s exclusive berries are bred for their excellent size and delicious flavor, and these particular varieties have a proven track record for exceeding Well-Pict's high standards for premium quality. So far<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">this season, which is about a week ahead of schedule, has been prolific. Dan Crowley, Sales Manager, tells AndNowuKnow, “There will be promotable volumes of our berries through the Summer and as the berry category continues to explode in health and wellness, we encourage retailers to jump on board this growing trend and watch their sales rise.”<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Fresh Buyers Inspection is in the business of providing impartial fruit inspection and consultation services that facilitate trade between shippers and wholesale/retail marketers. The company's unique and specialized rating systems are tailored to the needs of each individual customer and establish a consistency and a level of fruit integrity from lot to lot. President and Owner, Kevin Beno, tells AndNowUKnow, "We are in the information business, and it is our company's goal to provide the comprehensive data needed on products from table grapes and tree fruit to melons and citrus to create the best conditions for the marketability of their fruit."<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">