Welcome to this episode of Behind the Greens. This year’s PMA Fresh Summit is upon us and Giumarra Vineyards is gearing up as a first time exhibitor at the expo with its new proprietary red and white seedless table grape varieties, featuring “Sweeties” and other members of the “Arra” series.<hr class="legacyRuler"><hr class="invisible minimal-padding">The delicious Sweeties brand variety presents very large size, extraordinary length, awesome crunch and a wonderful sweet flavor. The “Arra” varieties, including brand new early and late season red seedless offerings, created by the Giumarra family and Breeding Manager Shachar Karniel deliver enhanced size, quality, and flavor; a series completely unique to the grape category and the industry.<hr class="legacyRuler"><hr class="invisible minimal-padding">Growers, Wholesalers, and Retailers are invited to join Giumarra Vineyards at Booth 5454 to see and taste the future of the company's expanding portfolio. Expo attendees will also be invited to participate in naming one of Giumarra's new grape varieties and the winner will be rewarded with a new iPad. Shachar will also be on hand to share the background on Giumarra Vineyards' next generation of produce and possibilities. Thank you for watching Behind the Greens.<hr class="legacyRuler"><hr class="invisible minimal-padding">
