Driscoll’s Berries Made With Love Campaign, Locus Traxx Joint Venture with Vitrociset and New Smart Traxx Go


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Mon. November 18th, 2013 - by Sarah Hoxie

Driscoll’s Berries is launching the new holiday marketing campaign “Made With Love.” Through the end of December, this new campaign will showcase how berries are the perfect complement to holiday meals, with more than 25 recipes featured on the company's website. In addition, “Made With Love” highlights stories from growers who share the love and care that goes into growing the berries. Driscoll’s will also be partnering with KitchenAid throughout the holidays to showcase berry baking recipes, and will offer its iconic stand mixer for a Driscoll’s sweepstakes grand prize. Frances Dillard, Director of Marketing, tells AndNowUKnow, "For more than 100 years, Driscoll’s berries have been part of family gatherings and this campaign will leverage multiple touch-points to reach berry consumers."<hr class="legacyRuler"><hr class="invisible minimal-padding">Locus Traxx, a leader in continuous monitoring and real-time reporting on fresh food, is gearing up for launch of a joint venture in Europe with Vitrociset. This venture will allow the company to expand its monitoring services across the European continent with SmartTraxx and SmartTraxx Portable; presenting real-time shipment temperature, location and door security information throughout the supply chain. In addition, Locus Traxx will be launching a new product in the coming months, essentially a smaller and more portable version of its parent device, called Smart Traxx go. Vince Norman, Marketing Manager, tells AndNowUKnow, "The go is just another example of Locus Traxx doing what we do best, revolutionizing the industry. Once this hits the market, there will be no demand for decades old technology."<hr class="legacyRuler"><hr class="invisible minimal-padding">