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Fri. June 1st, 2012 - by Jordan Okumura-Wright

Nogales, AZ



Wholesum Family Farms is bringing a new industry professional on board. Dennis Moleta has joined the company as an account manager. With his new role, Mr. Moleta, whose territory will cover the Eastern United States, will dramatically increase the company’s growing capacity and offer products grown in the United States. He will operate from Hampton, New Jersey.

“Dennis will give us a regional presence and provide our retail clients on the East Coast with the expertise and support that they need to effectively market and sell our produce,” said Ricardo Crisantes, Vice President of Sales and Marketing for the grower. “He has extensive experience in produce marketing and merchandising and understands what it takes to increase sales.”

Mr. Moleta started working in the produce industry in 1991 and has been a sales agent to the industry for the past nine years. “This is an exciting time at Wholesum Family Farms,” said Mr. Crisantes. “We are expanding our ability to provide customers with our certified organic produce, and are growing our account management team to keep pace with increased demand for category management and merchandising support. We are so pleased to welcome Dennis to our team.”


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Wholesum

Wholesum, a certified organic produce grower and distributor, is one of North America’s fastest growing providers of…