California Giant Berry Farms' Summer Hit


Fri. June 8th, 2012 - by Whit Grebitus

<p><strong>Watsonville, CA</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> California Giant Berry Farms' Summer Berry Smoothie Contest has been a hit this Summer and isn't over yet. The company partnered with Hamilton Beach this Spring to increase the consumption of its fresh berries through the sweepstakes and social media channels. Consumer engagement to date has been a hit and winners have been receiving blenders in the mail each week and as the number of weekly entries increases, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> The sweepstakes kicked off in April more than 1,000 people entering every week for a chance to win a Hamilton Beach Smoothie Smart Blender. Last week, Gary from Cedar Rapids, IA said “We received the Hamilton Beach Smoothie Blender today. Thank you for sending the prize; our family will put it to good use”, and Kim from Laramie, WY said “I'm thrilled. We love making smoothies and our blender is on it's last leg!”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> The national sweepstakes with Hamilton Beach can still be entered through July 2, 2012 through the company website www.calgiant.com/win , and their Facebook page www.facebook.com/calgiant. Consumers are sharing their favorite smoothie recipes with California Giant and building the total number of ‘likes’ on the company’s Facebook page every day. Since the campaign started, more than 3,000 new ‘likes’ have been added bringing today’s total to well almost 26,000.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> “We are excited about this springtime campaign for our consumers and to be working with Hamilton Beach since they just added this new blender model to their line of products”, says Cindy Jewell, Marketing Director for California Giant. “We are also enjoying the opportunity to share great recipes submitted by our consumers that love using our berries in their daily smoothies” adds Jewell.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> California Giant Berry Farms will launch its summer baseball promotion in cooperation with KNBR Radio and the San Francisco Giants in July.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http:// www.calgiant.com/win" target="_new">California Giant Berry Farms</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">