<p><strong>Washington, DC</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The Chilean Avocado Importers Association has unveiled its fresh new logo. The logo features a more Chilean flair, inspired by the design of a seal of freshness, which will be integrated into marketing campaigns over the coming year.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Maggie Bezart, CAIA Director of Marketing, states, “The strategy behind this updated version of the logo was to elevate the country of origin by highlighting the personality of Chile and the seasonality of the product.” She adds, “We wanted to promote this elegant upscale product by incorporating the vibrant red, white, and blue colors of the Chilean flag and details such as the ribbon and the cursive typeface.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The logo comes in a corporate design as well as a design created specifically for product advertising. According to a press release, this is the first time CAIA has changed its logo in over a decade.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.chileanavocados.org/" target="_new"> Chilean Avocado Importers Association</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
