<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;"> San Antonio, TX-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">01.04.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>With a new year on the horizon, H-E-B is introducing more ways to help customers eat and live healthier with thanks to a new nutrition labeling system and a weekly newsletter filled with healthy tips, recipes, and coupons.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/heb010413.jpg" alt="images010413" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The initiatives are part of Healthy at H-E-B, a comprehensive, long-term commitment to improve the health of Texans and provide them with fresh, healthy food that is easily prepared and budget-friendly. Originally launched for employees in 2004, Healthy at H-E-B was expanded to include customers in 2012 to address Texas’ growing health and obesity crisis.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“As a society we have forgotten that we have a responsibility to take care of our bodies, not only for our own health and quality of life, but also for the people who care about us,” said Craig Boyan, president and COO.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Starting this week, H-E-B stores will place icons on the shelf that indicate seven common nutrition attributes to help customers make healthy, informed decisions – Fiber Source, Gluten Free, Heart Healthy, Sugar Free, Low Saturated Fat and Low Sodium. Other in-store signage will provide customers with answers to questions such as, “What is a super food?” and “What is omega-3?”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">In store, customers can pick up a copy of “Good News,” a weekly health-focused newsletter that features helpful fitness and nutrition topics as well as six recipes developed by H-E-B’s team of registered dieticians complete with a shopping list and coupons.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">H-E-B’s health initiatives will be introduced to customers at the “Total Store Event” from Jan. 2-25 that will showcase cooking and fitness demonstrations and free health screenings during H-E-B’s Second Saturday event on January 12 from 9 a.m. – 2 p.m.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“We know our Customers want to make healthier choices for themselves and their families, but we also know they are busy and that ease and affordability are big concerns,” said Kate Rogers, vice president of communication and engagement. “We want to make it as easy as possible for Customers to learn about healthy habits, encourage them to try new things and to start cooking at home more often. I think people will be pleasantly surprised by the taste of these recipes our dietitians have created.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Over the last year, H-E-B succeeded in engaging tens of thousands of Partners and Customers in various fitness and nutrition activities and contests. In 2013, H-E-B will continue popular programs such as free health screenings on Second Saturdays, the community Slim Down Showdown, and challenges such as, Ready, Set, Cook!, Ready, Set, Move! and the Healthy at H-E-B Community Challenge.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">H-E-B believes education is the key to sparking a healthy revolution. Throughout the upcoming year, H-E-B will focus education efforts on themes including targeting prevention of obesity, cancer, and diabetes.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">These educational themes will be featured in “Good News” articles, dietitian shopping tours and virtual tours available online.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.heb.com/sectionpage/healthy-at-heb/sd30750005" target="_new"> H-E-B </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
