<p><strong>Scottsdale, AZ</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Pura Vida Farms has announced Shawn Avera as Director of Watermelon Operations for their Eastern Region, earlier today.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“We have been actively searching for a Director of Watermelon Operations to expand our East Coast program, building on the strong foundation already in place at Pura Vida Farms,” says Chris Elsie, partner at Pura Vida Farms. “Shawn not only has the experience, knowledge and relationships needed to expand the business, he also has the core work ethic and team building attributes we’re looking for in anyone joining the Pura Vida family.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">With over 10 years of experience in the produce industry, Avera says he believes in the vision and the drive of the company’s team.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“Pura Vida has developed into a force in the watermelon category in only a short period of time, establishing themselves as a company committed to quality with a focus on expanding their programs to the retail community,” Avera says. “I look forward to helping build the Pura Vida brand and expand our operations on the East Coast.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Avera will be based at Pure Vida’s new Moultrie, Georgia office.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.PVFarms.com" target="_new"> Pura Vida Farms</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
