<p><strong>Lubbock, TX</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">United Supermarkets has recently been awarded with a LEADER Award for Excellence by the Shopper Technology Institute at the 2012 LEAD Marketing Conference.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Sponsored by IBM, the Excellence in Digital Marketing category award was given to United for its marketing efforts, including the recent launch of a customized website and iPhone app for guests of all three store banners: United Supermarkets, Market Street and Amigos. Additionally, United was recognized for enhancing its year-old Smart Rewards loyalty program for Market Street guests.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“We are thrilled to be recognized for our efforts to improve the guest experience with our new websites and mobile apps, as well as our Smart Rewards loyalty program enhancements,” says Robin Cash, Loyalty Marketing Manager. “These program features help us fulfill our goal of always creating a more convenient shopping experience for our guests. We are proud to be among such notable brands and thank the LEAD Conference for the recognition.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">United Supermarkets introduced West Texas and DFW iPhone apps in July, allowing guests to have a more rewarding experience with weekly ads, products specials and recipes. In August, United reconfigured the online experience with improved website navigation and a more user-friendly layout.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Also receiving awards at the conference were GameStop, Coca-Cola, Lowe’s, Unilever, Dr Pepper Snapple Group, Chiquita Brands and Kum & Go<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“All of these companies have distinguished themselves by successfully leveraging technology to connect with their customers and enhance the shopping experience,” says John Karolefski, executive director of the Shopper Technology Institute.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.unitedsupermarkets.com/" target="_new"> United Supermarkets </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
