<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;"><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Irvine, CA -</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">12.7.12</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The Hass Avocado Board has announced its 2013 Executive Committee. The 2013 Executive Committee includes Chairman, James W. Johnson, Producer; Vice-Chairman, Scott Bauwens, Importer; Secretary, Bob Schaar, Producer and Treasurer, Chris Henry, Importer.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/hl_hassavoboard_dec_2012.jpg" alt="images120712" />(Left to Right: Secretary, Bob Schaar, Producer; Treasurer, Chris Henry, Importer; Chairman, James W. Johnson, Producer; Vice-Chairman, Scott Bauwens, Importer)<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The committee will focus on achieving HAB’s vision of being a national and international avocado category leader concentrating on growing demand, with an emphasis on nutrition research and marketing. The board has hoped to achieve these goals by making a significant investment in this area with several studies in progress and more to come along with a focus on four pillars: Heart Health, Weight Management, Type 2 Diabetes, and Healthy Living.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“We will focus on achieving four strategic priorities – to build demand in the US market, implement a data system that captures supply and demand globally, support initiatives that will help provide consistent quality product and continue investing in nutrition research that the industry can use to share the news about the health benefits of avocados,” said Chairman James W. Johnson. “Our efforts will continue to support avocado growers whose fruit is sold in the United States. Their success is our success.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> HAB Executive Director Emiliano Escobedo, stated, “Our strategic planning continues. The next phase commences in spring, 2013 when we reconvene to check progress against assigned development tasks.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">HAB has also rebranded its look with a new logo that expresses the organization’s leadership in the avocado industry and relays its new, more contemporary identity. The new logo features green, expressing the positive aspects of the Hass avocado: fertility, nature, harmony, honesty and rebirth. The logo uses terra cotta color to signify attributes like creativity, confidence, invigoration, uniqueness, energy, vibrancy and health, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“In terms of personality, the logo and the typefaces used in various applications set a more modern tone,” said Mr. Escobedo. “Our old look served us well in the first decade of our existence. It was more formal and traditional and expressed HAB’s focus on the U.S.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.avocadocentral.com" target="_new">Hass Avocado Board</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
