<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;">Irvine, Ca-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">12.19.12</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Advantage Sales and Marketing LLC announced plans to acquire Action West Group, a working alliance of six companies. The move is intended to facilitate the creation of a new division focused on retail meat, seafood, deli, and bakery markets. Terms of the transaction remain undisclosed, according to a press report.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/Advantage00.jpg" alt="images121812" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Sonny King, ASM chairman and CEO commented on the upcoming acquisition. “With these steps, I am pleased to establish ASM as a leader in the perishable industry,” he stated. “Action West will bring expertise to ASM that will enable us to provide our clients and customers with unparalleled service in the meat, seafood, deli and bakery arenas.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Pending its acquisition, Action West Group will operate as Advantage Action and operate of out Foothill Ranch, Ca. Former president of Action West Group Southern California, Jeff Pakula, will lead the new division.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/asm-capabilities.jpg" alt="images121812" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“We are excited to become a part of the Advantage family,” said Pakula. “This opportunity enables us to maintain the singular focus we have always had on providing the very best perishable-focused retail and headquarter services, but to now do so with more dedicated resources and broader support from North America’s leading sales and marketing agency.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.asmnet.com/WhatWeDo/Pages/default.aspx" target="_new">Advantage Sales & Marketing</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
