<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;line-height:130%"> Chelan, WA</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">4.30.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/hl_be_social_chelan_fresh_apr_2013_BODY.jpg" alt="IMAGES APRIL 29 2013" />Chelan Fresh Marketing is working to fortify its social media presence in an effort to ‘be’ social rather than ‘do’ social.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The sales and marketing arm of Gebbers Farms and Chelan Fruit Cooperative, CFM has established itself with a large Facebook presence, several boards on Pinterest and as a trailblazer with greenscans mobile platform.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img class="small-cropped-image" src="https://cdn.andnowuknow.com/legacySmallCroppedImages/hl_be_social_chelan_fresh_apr_2013_BODY_02.jpg" alt="IMAGES APRIL 29 2013" />Marketing Coordinator Kathryn Grandy noted that the company’s marketing material continues to develop in pace with Internet-based technology, and she said, “Our strategy is really digital, and social media is one aspect of that.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">CFM garnered new “likes” in the thousands between Thanksgiving 2012 and early February 2013. Grandy said that outreach “continues to grow in numbers and also in activities, with measurable results.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/hl_be_social_chelan_fresh_apr_2013_BODY_03.jpg" alt="IMAGES APRIL 29 2013" />“Our Pinterest boards and pins are doing very well, and currently we’re working on some new, more organic material for that site,” Grandy said. “We also have a person who is working on recipes that are vegan and for other special interest audiences. Pinterest appeals to people who are very health-conscious, such as those who only eat organic or who don’t eat refined sugar. We see them as a very important audience segment, and we see Pinterest as a very refined search engine.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Proving to be a strong tool, greenscans is a mobile app that utilizes product GTIN barcodes already printed on products. Chelan Fresh’s greenscans codes can take consumers or produce buyers to Youtube videos, introducing them to the operation’s growers and providing them with tours of the orchards or facilities.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">In addition to the greenscans traffic, Chelan Fresh maintains additional Youtube videos which allow for “more robust presentations,” Grandy said. “We have a lot of traffic on our Youtube videos. People want to see the whole process, and all our videos are linked to our web site, chelanfresh.com.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Each arm of the social media body requires “different messaging and appeals to a different audience,” Grandy said. Posts and pins and videos are tailored with that in mind.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“Our first cherry newsletter generated a big social media jump on Pinterest,” she said. “Our intention is to engage the consumer, and we’re looking at how best to provide information and make that connection. We believe it is understanding analytics and expanding messages to include different aspects.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
