Sunkist Growers Partners with Raley’s and Edge Sales & Marketing for Take A Stand Campaign

Sunkist Growers is partnering with Raley’s and Edge Sales & Marketing to help families teach kids how to Take A Stand®. The Take A Stand® campaign asks kids to step up and take action for their favorite charity. This Summer, near the Sunkist® lemons at all Raley’s, Bel Air and Nob Hill stores, customers can order a Sunkist lemonade stand to set up in their community to benefit their favorite cause, according to a press release.

Customers can order their own lemonade stand by visiting the produce section of Raley’s and following directions on the Sunkist Take A Stand poster. Program participants can order the stand with their smartphone or by texting a code in the produce section. Kids can then choose their cause, to personalize their lemonade stand and get selling. The program runs through Labor Day.

“The Take A Stand® program provides a fun, creative and educational way for children to learn the importance of giving back to their community,” said Director of Retail Marketing Julie DeWolf. “We’re pleased to bring this program to Raley’s customers and look forward to helping families squeeze some fresh inspiration into their summer fun.”

The program also benefits a cause close to Raley’s heart—Food For Families. Customers donate to the cause and 100 percent of their donations go to their local food bank. With the purchase of every 2 lb. Sunkist lemon bag, Sunkist is donating 25-cents to Food For Families, up to $10,000.

“Giving back to the community is important to us at Raley’s,” said Jennie Teel-Wolter, Raley’s Community Relations Manager. “We are excited to work with Sunkist this summer to encourage children to identify and Take A Stand for a cause they believe in.”

Anyone thirsty?

Take A Stand