Mission Produce Hires New Director of Strategic Marketing

Mission Produce has announced the hiring of Robb Bertrels as the new Director of Strategic Marketing. Bertrels, the former Vice President/Publishing Director at Vance Publishing, was the long-time publisher of produce and food industry websites, magazines, electronic publications and services.

"I'm very enthusiastic about getting re-involved with the produce industry after some time away," Bertels said. "I've spent the last few years working in business development with various publishing companies and advertising agencies, but have always kept my eye on what's happening in produce. I'm very happy to be involved in the industry again, especially with a well-respected and growing company like Mission."

Ross Wileman, VP Sales & Marketing, says, "We're very excited to have Robb aboard. As Mission and the avocado category continue to expand domestically and internationally, we will need good people to fill key positions.”

Bertels is also a well-known figure in the produce industry, moderating panel discussions and presenting awards at various industry conventions and background also includes advertising communications, sales management, business development, strategic planning, marketing, content development, personnel management and P&L responsibility.

Mission Produce